The original Icons Landing Page wasn’t fulfilling its purpose. It had low engagement and wasn’t showcasing the breadth of design possibilities.

I led an extensive review of the page, analyzing user search behaviours and identifying gaps in content and experience. From this research, I developed recommendations to transform the page into something more engaging and useful.

The result was a research-backed glow-up: the page evolved from an icons-only destination into a broader graphics hub featuring diverse illustration styles and compositions. This glow-up not only elevated the experience for users but also launched as part of Canva Create 2024.